Marketing Cloud

Today’s customers expect a consistent brand experience, regardless of their communication channel.

Whether using phone, web, email, mobile apps, text, social media or your website, customers want a seamless and personalised experience. To provide an authentic omnichannel experience, you need a customer engagement platform like Salesforce Marketing Cloud (SFMC).

Salesforce Marketing Cloud collates data across channels, consolidates this into an accurate customer view, and then allows you to utilise marketing automation, social media marketing and digital advertising tools to engage with the customer using the right channel at the right time.

Etica Digital is a Salesforce partner whose experience ranges from supporting start-up businesses to global enterprises, maximising the benefits that Salesforce Marketing Cloud brings. We work closely with our clients to deliver their desired business outcomes by creating tailored customer experiences.

We support our Salesforce Marketing cloud customers through strategy, implementation, integration, enablement, and support services. In addition, we offer specialist SFMC consultants through onshore, offshore and hybrid engagements depending on your needs and budget and also provide talent search and recruitment to support clients wanting internal, permanent capabilities.

Our Marketing Cloud Healthcheck ensures you can quickly find and fix any issues impacting your Marketing Cloud instance.

We offer onshore, offshore, and hybrid teams to suit your Marketing Cloud needs

Our Project Quickstarts assemble the right experts to help unlock value sooner

Over 30 Salesforce and Marketing Cloud consultants and 120+ certifications give peace of mind

How our Marketing Cloud services support your organisation

Implementation

We take the time to understand your long and short-term goals before starting an SFMC implementation. We ensure adherence to best-practice so that decisions made today don't impact your ambitions in the future.

Health Check Audit

We review your Marketing Cloud implementation from a technical viewpoint, then create a list of recommendations and a remediation roadmap to help you get back to achieving your goals.

Industry Knowledge

We bring strong industry and customer experience know-how, to allow you to accelerate the return on your Salesforce Marketing Cloud investment.

Capabilities for Success

Our global consultant base brings flexibility and cost efficiencies across a range of capabilities, including advisory, architecture, design, development, delivery and support.

Bespoke Integrations

We help integrate Marketing Cloud with with your existing architecture and applications to enable your sales teams, enhance customer loyalty and grow marketing capabilities.

Innovation

Our solutions leverage human-centred design, automation, and business intelligence to help service, market and sell to customers more efficiently.

Contact Us

If you need help or advice in implementing or fully utilising Salesforce Marketing Cloud, we’d love to hear from you.

A member of our engagement team will get back to you quickly for a no-obligation chat.

Drop us a message


Digital Transformation

For organisations to succeed in the digital economy, they need to do more than shift existing paradigms online. Instead, successful organisations create a vision for their future that blends people, technology, and culture.

Digital Transformation is not a new concept, yet only 30% of companies have successfully managed to roll out customer-centric transformation.

With many moving parts, demands for quick wins, and a focus on the bottom line, it is easy to lose sight of what is essential.

Our Digital Transformation program provides processes and clarity to help business leaders navigate these challenges. Our focus is on building transformation programs that are incremental, cost-effective, and sustainable. We start by ensuring that the necessary fundamentals are delivered, including:

  • Creating a clear vision and strategy
  • Building leadership commitment
  • Identifying key people and processes
  • Introducing an Agile mindset and governance
  • Establish effective program measures
  • Adoption of enterprise technology and data platforms

The above list is by no means exhaustive, with every organisation having their own unique requirements; however, the above steps are standard, essential pieces in the transformation roadmap.

Our consultants step you through proven processes and techniques to start delivering on your brand promise whilst maintaining staff, sponsor and customer support.

We bring a human-centred design approach to everything we do

Our process gets your program up to speed quickly, ensuring executive support

Our consulting and recruitment services help close short-term gaps when setting up your transformation

Proven experience from start-ups to enterprise across a variety of industries

Leverage our global expertise to build better digital teams

How our Digital Transformation services help your organisation

Omni-channel customer view

Leveraging digital platforms and connecting siloed data sets allows you to build an accurate view of your customer and predict their moves and motivations. An effective transformation will ensure this data is securely shared across the organisation, generating wins and securing further program support.

Manage talent and build digital skills

Digital transformation does not replace human capabilities but does require different skill sets. We help you develop your digital talent plans and help strike a balance between developing existing people, outsourcing and new hiring. We provide talent search and consulting to fill initial gaps, then work with you to build internal capability.

Utilising Agile ways of working

Agile enables your organisation to respond to change quickly and at scale. We help embed the behaviours, culture and processes required to foster collaboration, continual improvement and organisational curiosity. We support this with aligned governance and team structures to create cross-functional teams focused on delivering on customer needs.

Manage technology transformation

Ensuring data and digital platforms are adopted company-wide is crucial to your transformation’s success. More than product selection, the technology must be usable, secure, supportable, and future-proof. In addition, we help navigate this process and advise on new technologies as they arrive.

Value adding governance

Light-weight governance that allows for faster decision-making is key to delivering transformation at the required velocity. We help develop a weekly cadence for crucial decisions and empower delivery teams for tactical ones. In addition, we show how to bring business and technology onto the same page, with shared goals and measures to enhance cross-functional teams.

Implement Outcomes

We partner with you to identify high-impact use cases, then prioritise and help implement them. This process allows you to quickly add value, build program support and secure further investment. Our approach entails prototyping the use case, incubating it to an MVP stage, and then scaling and deploying the solution. This model allows for small, incremental wins but at a high velocity.

Our Transformation Model

Though every digital transformation is as unique as the business conducting it, our proven model ensures you start off on the right foot, and generate critical wins earlier.

Contact Us

If you need help or advice regarding Digital Transformation, or you would like information on any of our services, drop us a line.

A member of our engagement team will get back to you quickly for a no-obligation chat.

Drop us a message


MuleSoft

We connect your application network for an integrated, secured and scalable experience

True digital transformation requires a data model that is accessible and secure. Attempting change without looking at how data is stored, shared, and protected negatively affects the speed at which we can do business, compete, and innovate. It is detrimental to the goals of digital transformation.

Our MuleSoft consultants provide you with a comprehensive and cost-effective solution architecture. Our team are expert in digital transformation, business and data modelling.

Leveraging our enterprise API architecture expertise and years of integration experience, we create an unmatched MuleSoft partnership and integration strategy that helps you increase project efficiency and reduce timeframes dramatically.

With onshore, offshore and hybrid engagement models available, Etica Digital offers a compelling MuleSoft integration solution.

We provide MuleSoft consultants for architecture, platform and API strategy and implementation

Our implementation services include environmental setup for CloudHub and Hybrid platforms

We provide operational services including platform migration, patching and governance

How our MuleSoft services help your organisation

Reduce the risk of data breaches

MuleSoft's Anypoint Platform brings advanced security and end-to-end governance that ensures compliance with government and industry regulations. The solution enforces global access control and threat protection at every layer.

Increase customer engagement

MuleSoft brings data from disparate systems together to provide a 360-degree customer view, allowing you to deliver personalised experiences and anticipate future customer needs.

Improve organisational agility

MuleSoft enables new systems, software, devices and data sets to be easily introduced; allowing for faster responses to shifting market conditions and customer needs.

Get to market faster

Reuse MuleSoft assets instead of rebuilding, reducing wasted efforts, and improving project delivery times.

Reduce development costs

Test ideas with your customers quickly and cheaply with rapid prototyping before moving into development.

Transition to cloud faster

Get to the cloud faster and with less disruption. Anypoint enables rapid, seamless cloud migration through APIs that connect cloud applications with on-premises systems.

Contact Us

If you need help or advice regarding MuleSoft’s capabilities, or you would like information on any of our services, drop us a line.

A member of our engagement team will get back to you quickly for a no-obligation chat.

Drop us a message


Advisory Services

In the digital economy, technology is the key strategic driver for your organisation. Our advisory services ensure successful operations and unique services to drive business success.

Our transformation advisory service guides, advises and supports you through the challenges as you undertake your digital evolution.

We apply our structured engagement model to identify and prioritise opportunities, ascertain business maturity and readiness, mitigate risks, and build your transformation roadmap.

Our advisory expertise covers the following areas of focus:

  • Digital Business Strategy
  • Digital Governance & Risk Management
  • Technology Selection and Design
  • Project Delivery Assurance

  • Cybersecurity and Data Privacy
  • Technology Architecture
  • Analytics & Business Intelligence

  • Digital Business Strategy
  • Digital Governance & Risk Management
  • Technology Selection and Design
  • Project Delivery Assurance
  • Cybersecurity and Data Privacy
  • Technology Architecture
  • Analytics & Business Intelligence

We take the time to understand your business, your goals, and your transformation capital, then focus on the digital opportunities that provide the most significant benefit for your organisation and your customers.

With Etica Digital as your trusted advisor, you can confidently move forward and meet your digital objectives.

We are on the forefront of digital transformation technology, trends, and processes

We leverage our experience and understand the nuances of the industries we’ve supported

We bring a human-centered design approach to everything we do

Proven experience from start-ups to enterprise across a range of technologies

We bring a holistic view to digital, from ideation to support

How our Advisory Services help your organisation

Digital Business Strategy & Support

Our Advisors have built and developed digital businesses. They work hands-on with your executives and managers to grow capacity and build effective measures.

Technology Architecture

Design a comprehensive, enterprise-wide technology-neutral architecture with a capacity of integrating digital components and systems.

Governance & Risk Management

Advisers will see how your IT and related departments rated compared to comparable businesses worldwide.

Technology Selection & Solution Design

Create an optimal capacity-based design, strategically identify and resourcing components.

Cybersecurity

Helps your organisation identify and plan security improvements and management, drive and motivate team forward.

Analytics & Business Intelligence

Make better business decisions by identifying opportunities based on improved visibility data and customer relationships

Contact Us

If you’d like to discuss how our digital advisory can support your goals, or you would like information on any of our services, drop us a line.

A member of our engagement team will get back to you quickly for a no-obligation chat.

Drop us a message


Salesforce

Delivering client Salesforce wins with great people, innovation and technical know-how.

We are cross-cloud experts with deep domain knowledge and hands-on experience across Sales Cloud, Service Cloud, Experience Cloud and Marketing Cloud.

With a myriad of brand touchpoints, attracting customers and managing their journey is more challenging than ever before.

Customers expect an omnichannel digital experience that is timely, easy, and personalised to their needs. Regardless of organisation type or size, we utilise our Salesforce Services to break through the noise and connect with people.

We have a wealth of experience across Government, Higher Education, Automotive, Logistics, Media, Finance and eCommerce.

50+ highly trained, certified & proven Salesforce consultants

Our consultants collectively hold 150+ trail head certifications and badges

Supporting a customer base across 6 continents and 40+ countries

How our Salesforce services help your organisation

Best Practice

Whether augmenting your team or delivering Salesforce projects, we provide expert advice utilising technical and functional best practices.

Aligned

We help transform your customer's interactions to drive customer acquisition, engagement and brand loyalty.

Industry Knowledge

We bring strong industry and customer experience know-how, to allow you to accelerate the return of your Salesforce investment.

Capabilities for Success

Our global consultant base brings flexibility and cost efficiencies across a range of capabilities, including advisory, architecture, design, development, delivery and support.

Sustainable Solutions

We help you to develop long term, cost effective and sustainable solutions tailored specifically to your strategy, budget and transformation ambitions.

Salesforce Talent

Utilising our in-country talent teams, Etica are experts at finding Salesforce talent with the right skills, experience & cultural fit for your transformation, onshore and offshore.

Contact Us

If you need help or advice in utilising Salesforce or want information on any of our services, drop us a line.

A member of our engagement team will get back to you quickly for a no-obligation chat.

Drop us a message


Product Management

Ensuring your products meet your customer’s needs requires having a well-trained Product Management team, defined processes and strategic support.

Without this, organisations often launch products that don’t meet customer needs, have inconsistent product launches, miss deadlines, or fail to achieve quality targets.

Successful, customer-focused organisations ensure Product Management is one of the critical strategic functions to get right. A well-run product management function provides more successful and profitable products, better customer retention, a stronger market position and long-term stability.

Etica Digital has successfully supported multiple clients solve their product challenges by providing Product Management Advisory, Coaching, Talent Search and Recruitment and Product Management Consulting. Our experienced product practitioners combine proven frameworks with real-world experience across domains to provide a strategic focus on product management that delivers for your customers.

We provide Product Management Advisory & Coaching based on proven, unique IP

We offer product management specialist search and recruitment services to grow your capacity

Our Product Owner & Manager Consutants are available to augment your capabilities

How Product Management helps your organisation

Aligns business goals with user needs

Our Product Managers achieve business goals by addressing user needs. This is done through a review of omnichannel customer data, market research, and planning.

Reduce Product Failure Risk

The creation of a business case allows Product Managers to reduce the risk of product failure by ensuring that assumptions are verified, market research is conducted, and business intelligence is unearthed.

Future proof the organisation

Product Managers stay current with market and competitor changes, consumer sentiment, and financial performance to ensure your business rises to meet future challenges.

Improve conversion rates

By tailoring your solution to meet the customer’s needs, you improve conversion and ensure project success

Enable effective project delivery

Our Product Managers remove role ambiguity, improve cross-functional communication and remove delivery roadblocks.

Customer Empathy

Greater understanding of your end customer ensures all segments of your business develop a human-centred approach

Contact Us

If you need help or advice on building your product management capability, or you would like information on any of our services, drop us a line.

A member of our engagement team will get back to you quickly for a no-obligation chat.

Drop us a message


User Experience

By understanding the psychology of your customer, you create a real competitive advantage. Etica Digital's proven UX approach ensures an accurate understanding of your target audience and a customer-centric mindset for your team.

User experience (UX) is a process of designing digital solutions that are tailored to the way your customers think and interact with digital systems. Etica Digital has established a proven model for creating experiences that meet and exceed business objectives whilst at the same time delighting your customers.

Without truly understanding your customer, you run the risk of wasting effort developing the wrong thing or ending up with a solution that requires costly training and support.

A well-constructed UX approach de-risks your projects, brings a customer focus to all aspects of your development and helps ensure the adoption of your digital platforms.

Etica Digital has established a customisable suite of design plans, research methods and design outputs that can be tailored to meet projects of any size or complexity.

We have tailored a range of UX Design Plans to meet any digital project requirements

We provide over 20 proven research methods, utilising the most applicable for your specific requirements

We bring a human-centered design approach to everything we do

Proven experience from start-ups to enterprise across a variety of industries

Reduced risk by ensuring you build the right thing, at the right time

How User Experience helps your organisation

Identify key user needs

Our methods uncover the real issues affecting customers to ensure your investments meet your goals

Improve Customer Participation

Investment in User Experience is proven to increase customer loyalty and improve system adoption

Reduce Support Costs

Intuitively designed solutions reduce user training and ongoing support costs

Improve conversion rates

By tailoring your solution to meet the customer’s needs, you improve conversion and ensure project success

Reduce Development Costs

Test ideas with your customers quickly and cheaply with rapid prototyping and iterative development.

Customer Empathy

Greater understanding of your end customer ensures all segments of your business develop a human-centred approach

Understanding Human Centred Design

Human Centred Design (HCD) is a proven model designed to ensure you build the right thing, at the right time.

Contact Us

If you need help or advice in building a customer-centric approach to design and development, drop us a line.

A member of our engagement team will get back to you quickly for a no-obligation chat.

Drop us a message


Agile Coaching and Training

Etica Digital helps organisations adopt agile practices and methods to ensure their teams are more effective, respond faster to business challenges and deliver more quickly, with better outcomes.

In today’s rapidly evolving digital economy, the speed at which you can respond to customer needs can make or break your business.

Delivering value at velocity is a critical competitive advantage, with nimble organisations often capturing customer attention before competitors have even recognised the need.

Traditional corporate structures, processes and cultures are constrained by hierarchy and struggle to deliver the agility and speed required today. Although Agile methods offset these challenges, it requires sponsorship, cultural change, and new ways of working to be truly successful.

Whereas other consultancies will train your staff in Agile methods, our Agile-at-scale coaching goes far deeper, with onsite mentoring and review cycles augmenting tailored training to ensure your organisation’s digital-ready culture.

Our Agile coaches embed in your teams to ease transition

We tailor our framework to suit your organisation's requirements

We review critical metrics to provide continual support exactly where it’s needed

Our certified coaches bring real world know how

New staff are inducted into your Agile framework before commencing

How Scaled Agile helps your organisation

Build Internal Capability

We provide the training, mentoring and support until your teams can function independently.

Certified Expertise

All our specialists are experts in Lean and Agile methods, values, and practices. We ensure best practice becomes your new normal.

Faster to Market

Our tools and techniques shorten planning, funding and decision processes, allowing you to respond quickly to changing customer needs.

Engagement & Retention

Our approach empowers staff at all levels and builds a culture of trust and responsibility. As a result, innovation is encouraged and fostered.

Improved Customer Experience

Our approach breaks down siloed models and instead focuses on customer outcomes. We ensure synergy by building shared goals and a common language across the organisation.

Knowledge Sharing

Our coaching brings together Agile implementors across business units to share and learn from each other. As a result, we help build a culture of collective benefit.

Implementing Scaled Agile

We take the time to understand your business vision and objectives and tailor our coaching program to meet your immediate and long-term goals.

Discover

We review your current Agile practices and maturity across technical and operational business units to understand your organisation's agility.

We tailor workshops on our proposed way of working, gaining acceptance from all staff, including executives and technical teams.

Design + Implement

Our SAFe Agile certified coaches will guide you through a tailored implementation roadmap backed by training.

Our training includes tailored SAFe modules for:

  • Leadership
  • Business Teams
  • Development Teams
  • Product Owners
  • Scrum Masters
  • Architects
  • Portfolio Management

Optimise

Our SAFe coaches support your team members and leaders during both the transition phase and into the improvement phase.

We review metrics across the organisation to determine not only where support is needed, but what help will work best in a given situation.

Contact Us

If you need help or advice is utilising Agile within your organisation, or you would like information on any of our services, drop us a line.

A member of our engagement team will get back to you quickly for a no-obligation chat.

Drop us a message