Privacy Policy


This Privacy Statement sets out Etica Digital’s policy relating to the collection and use of your personal information.

Guiding Principles

At Etica Digital, our privacy decisions are guided by the following principles:

  • We don’t ask you for personal information unless we truly need it.
  • We don’t share your personal information with anyone except to comply with the law, develop our products and services or protect our rights.
  • We don’t store personal information on our servers unless required for the ongoing operation of one of our services.
  • In our mobile products, we aim to make it as simple as possible for you to control what’s visible to the public, seen by search engines, kept private, and permanently deleted.
  • If you have questions about deleting or correcting your data please contact our team at

Etica Group Pty Ltd (“Etica Digital”) operates several websites, including It is Etica Digital’s policy to respect your privacy regarding any information we may collect while using our websites. The Site may contain links to other websites. The Company is not responsible for the privacy practices of those other websites.

Website Visitors

Like most websites, Etica Digital collects non-personally identifying information that web browsers and servers typically make available, such as the browser type, language preference, referring site and the date and time of each visitor request. Etica Digital’s purpose in collecting non-personally identifying information is to better understand how our visitors use our website. From time to time, Etica Digital may release non-personally-identifying information in the aggregate, e.g. by publishing a report on trends in the usage of its website.

Etica Digital also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and users leaving comments on blogs. Etica Digital only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that blog commenter IP addresses are visible and disclosed to the administrators of the blog where the comment was left.

Personally-Identifying Information

When you interact with Etica Digital, we may need to gather some personally identifiable information (PII) about you. Etica Digital will only collect the information necessary to support our interaction with you. Etica Digital fully complies with the Australian Privacy Act and the European General Data Protection Regulations. The following section provides information on what we gather, how we use it, and your rights to that information.

What information do we gather?

The information we gather will depend on how you wish to interact with us. When browsing our website, cookies are used to track usage. The usage data collected is anonymised though it does include basic demographic information (such as country and web browser used). You may disable cookies in your browser if you do not want this information gathered.

If you enquire via our website, email, or other means, Etica Digital may gather information about your contact details and your enquiry to service that request. If you purchase products or services from Etica Digital, we will collect a range of data for the purpose of delivering those products and services. This may include non-sensitive, personally identifiable information about people within your organisation.

Should you apply for a job with Etica Digital, we will collect all information you provide us and store it in a file. We may gather additional information while assessing your application. If you are successful in your application, this information will become part of your employee record.

What do we do with your information?

We will use it only for the purposes it was gathered. We will not sell your personal information. We will take all reasonable steps to protect your information. We will only provide your information to a third party in the context of engaging with you and providing services (such as storing your contact information in a customer relationship management system). We will only use such service providers where we are confident they will protect your privacy.

What are your rights?

Etica Digital respects your rights under the Australian Privacy Act. Where relevant, we also support your rights under other regulatory schemes, such as the European General Data Protection Regulations. You own your personally identifiable information. At a minimum, you may: request to review any of the personally identifiable information we possess; ask us to correct any errors in your personally identifiable information; or ask us to “forget” your personally identifiable information, in which case we will take all reasonable steps to permanently delete any of your data we possess and which we are not legally required to retain. To request any of the above actions, please get in touch with us at

Aggregated Statistics

Etica Digital may collect statistics about the behaviour of visitors to its websites. For instance, Etica Digital may monitor the most popular requests or use spam screened by the 3rd party services to help identify spam. Etica Digital may display this information publicly or provide it to others. However, Etica Digital does not disclose personally-identifying information other than as described below.

Protection of Personally-Identifying Information

Etica Digital discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organisations that (i) need to know that information to process it on Etica Digital’s behalf or to provide services available at our website and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organisations may be located outside of your home country; by using our website, you consent to transfer such information to them. Etica Digital will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organisations, as described above, Etica Digital discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or another governmental request or when Etica Digital believes in good faith that disclosure is reasonably necessary to protect the property or rights of Etica Digital, third parties or the public at large.

Suppose you are a registered user of an Etica Digital website and have supplied your email address. In that case, Etica Digital may occasionally send you an email to tell you about new features, solicit your feedback, or keep you up to date with what’s going on with Etica Digital and our services. We primarily use our various client account managers to communicate this type of information, so we expect to keep this type of email to a minimum. If you send us a request, we reserve the right to publish it to help us clarify or respond to your request or to help us support other users. Etica Digital takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


In some areas of the Site, Etica Digital employs ‘cookies’ (small data files that are sent to your computer) to improve your experience of the Site however, these are not used to track individuals or record information about you. The use of ‘cookies’ is now a fairly standard operating procedure for most websites. Please configure your browser accordingly to permit you to reject or disable the cookies if you wish. Please note however that certain parts of the website may not work properly if you decide to do so.


Ads on our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Etica Digital and does not cover the use of cookies by advertisers. Currently, Etica Digital does not use any advertising on its website.

Comments and Spam

Generic comments and other non-specific content (e.g. spam) submitted to our helpdesk service are not saved on our servers unless they were marked as false positives, in which case we store them long enough to use them to improve the service to avoid future false positives.

Privacy Policy Changes

All information is managed in line with Australian Privacy Principles and has been completed in compliance with the Privacy Act 1988 (Privacy Act) and the Privacy Amendment (Enhancing Privacy Protection) Act 2012.

Although most changes are likely to be minor, Etica Digital may change its Privacy Policy from time to time which is at Etica Digital’s sole discretion. Etica Digital encourages visitors to frequently check with Etica Digital ( for any changes to its Privacy Policy.