We’re thrilled to announce that Idea Science has acquired Etica Digital, the prestigious CRN Fast 50 #2 and leading Salesforce Acceleration Partner. Etica is transforming the way its customers manage, scale, and deliver digital and technology solutions. This acquisition marks a transformative moment for both Idea Science and Etica Digital, propelling us to new heights in the ever-evolving digital landscape.

Why Etica Digital?

This strategic move strengthens our commitment to delivering unmatched services to our customers by tapping into Etica’s expertise in offshoring and outsourcing. Etica Digital has a proven track record of successfully sourcing and scaling digital people solutions across various technologies, with Salesforce being their main partner. We are confident that this collaboration will not only enhance our capabilities but also drive innovation and cost effective, digital delivery excellence for our customers.

Here’s what it means for you:

  • Doubling Down on Salesforce
    As both Idea Science and Etica Digital are Salesforce partners, our commitment to customers on the platform gets a power boost. Expect tailored solutions from our robust team specialising in CRM, Experience Cloud, Marketing Cloud, and MuleSoft Integration. The combined knowledge and experience in creating compelling Salesforce solutions are poised to drive synergies, innovation, and enhanced value for our customers.
  • Amplified Digital, Data & AI Capabilities
    The union with Etica Digital propels us into new frontiers of digital, data, and AI. As we amplify our intelligent digital and data capabilities, we are excited about the prospect of accelerating the work we are already doing with customers. This strategic synergy enables us to provide more insights, personalized experiences, and transformative solutions, positioning our customers to not only navigate the complexities of the digital landscape but to unlock unprecedented value from generative AI technologies.
  • Elevated Customer Value
    At the core of this acquisition is an unwavering commitment to enhancing customer value. The merger expands our canvas of comprehensive services, broader expertise, and a global delivery model. Your experience with Idea Science and Etica Digital promises an even higher standard of service and ongoing dedication to your success.
  • Boost for Broader Partnerships
    Our combined capabilities also bring greater strength and potential to our other partnerships across technology, marketing and digital solutions, opening up new delivery modes and making a wide array of complementary skills available to customers.